: Australia’s highly anticipated annual toy event is back! BIG W’s Big Whopping Toy Sale lands in stores and online today, featuring big discounts on the latest and greatest toys kids love, with select favourites better than half price.
Celebrating its annual toy sale, BIG W has today released its 2024 Toy Trends Report. Combining insights from BIG W’s team of toy experts along with a national survey of parents exploring how toys and play have evolved over the decades.
A testament to the beloved toy brands that have stood the test of time, 97% of parents say their children are playing with the toys they also loved when growing up, with LEGO (72%), UNO (43%), Monopoly (43%), Hot Wheels (40%) and Barbie (39%) the top five toys and games passed on from generation to generation.
Despite budget pressures, the report found three in four parents don’t want their kids to miss out on toys and play experiences. Seven in 10 are more involved in playtime with their children than their parents were when they were kids, with families most likely to play together with construction toys like LEGO (69%), outdoor play (67%), followed by board games (59%) and card games (57%).
BIG W’s Chief Toy Buyer, Christine Faulkner says, “Over the past two decades families have turned to the BIG W Toy Sale for not only value but also guidance on the best toys for their children, friends, partners or even themselves. It’s why each year we continuously look to extend our offers and range for customers and this toy sale is no different with over 500 products on offer and a 45% increase on new products.”
With nearly three in five Aussie parents saying they shop sales to stock up on toys for birthdays and Christmas, and 41% saying value for money is one of the most important considerations when buying toys, BIG W’s team of toy experts share the top toy trends and predicted best sellers in this year’s Big Whopping Toy Sale.
The top Toy Trends for 2024:
Retro Revival: Nostalgic toys are making their comeback with 83% of Aussie parents saying that seeing retro toys on shelves makes them want to buy them for their children. As parents look out for the toys they loved as kids, BIG W’s top retro toys in this year’s Toy Sale include Furby $49 (SAVE $51), Polly Pocket Monster High Compact $29 (+1,000 EDR Bonus points) and Teenage Mutant Ninja Turtles $63 (SAVE $17).
Kidults: It’s not just the kids expected to add to their BIG Whopping Toy Sale wish list this year, with six in 10 (59%) parents admitting to buying themselves a toy or game in the last 12 months. The most popular toy categories among the big kids include video games and consoles (30%), board games (26%), construction toys including LEGO (25%), car toys including Hot Wheels (17%) and soft toys (16%). Top deals at BIG W for the Kidults this year includes our most affordable PS5 offer EVER! with the disc console at $674 and digital version $589 (only until 27 June), Nintendo Switch Lite $299, Deal Or No Deal – Win a Million Board Game $49 and LEGO Technic Hybrid Hypercar $229 (+5,000 EDR Bonus Points).
Trending Collectables: Novelty miniatures are taking social media by storm with new and exciting ranges ready to be unlocked. From plush toys to pint-sized figurines, these trending collectables are making waves for those who love a hunt, including Aphmau MeeMeows 15cm Mystery Plush $14, Moriah Elizabeth Mystery Plush $14, Hello Kitty 7cm Figurine DressUp $12 and MGA’s Miniverse Make It All You Can Eat $129.
Imaginative Play: Ongoing growth in the doll and figurine category continues to support imaginative play, offering endless possibilities and allowing kids to create their own worlds. Top toys for fostering imaginative play include Barbie Pop Reveal $29 (SAVE $31), Beast Lab Shark Beast Creator $49 (SAVE $40), Somersault 33cm Baby Doll $15 and Little People Hot Wheels Racing Loop Tower $44 (SAVE $65).
Wooden Products: With 1 in 5 Aussie parents consider toys that are eco-friendly and sustainable one of the most important factors when shopping for toys and games for their children. BIG W’s Somersault range continues to grow in popularity with 100% of its wooden toys FSCⓇ certified, including the Wooden Play Kitchen $99, Baby Doll Wooden High Chair $20, Wooden Dinosaur Playset $49 and 100 Piece Wooden Educational Blocks $24.
Outdoor Fun: Getting the kids outdoors continues to be encouraged by Aussie families, with 67% of parents favouring outdoor play with their kids. From water blasters, bikes and scooters as well as sporting goods, BIG W has everything you need to help kids get outdoors. Top toy deals for outdoor include Avoca Ride N Glide Roller Coaster $179 (Price After Promotion $229), Little Tikes Cozy Coupe Fairy or Dino $119 (+2,000 EDR Bonus Points), Little Tikes Basketball Set $59 and Somersault Barbeque Playset $29.
To further help Aussies budget for Christmas, customers can utilise payment solutions such as BIG W’s $3 extended Layby for Christmas which enables customers to pay off their purchases over up to 20 weeks with collection by 8 November 2024.
Shoppers can also earn Everyday Rewards points throughout the sale, including a whopping 10,000 bonus points for the Star Wars TM Millennium Falcon, 10x points on multiple participating brands including Gabby’s Dollhouse and LEGO Space, and between 1,000 – 5,000 points on participating products.
BIG W continues to provide many ways to shop the Big Whopping Toy Sale, with Pick up, Home Delivery and Direct to Boot services available.
